This video was directed and produced by Beatrice, Taslima and Jhane.
The group I worked in decided that our project was going to be about a campaign to promote safe sex. We felt that females do not feel comfortable having condoms with them when they go out.
The strategy of the video was to show that females can carry condoms as well as males to protect them from unwanted pregnancy. Condoms are the most reliable protection since it will protect people against Sexually Transmitted Diseases such as HIV/Aids, Chlamydia, gonorrhea and other sexually transmitted infections.
Teenage pregnancy is an issue in Britain that has continuously been increasingly since the last decade and I think the government should get more involved in this situation and have more adverts on television. I hardly see any on advertisement breaks like I used to when I was young. Therefore the internet will be a great way of promoting safe sex campaigns since it will viewed by a lot of teenagers in Britain. Even better if sex campaigns got promoted via social network websites. The way the users consume their media is changing and the government and should adapt to these changes to encourage practicing safe sex is doing the right thing. A short video to raise caution of the after results without protecting themselves after sex will assist in their decisions.
Our video should make teenagers be cautioned of the rise in unwanted pregnancies and demonstrate what could happen if they do not use protection and also include the possibilities of the outcomes. We feel that this video may encourage teenagers to think about the consequences of their actions and ways in preventing such situations. As a young adult, i could have a responsibility or have an impact to put off these statistics and to not only to benefit our future selves but the future of the younger generation. The reason why we had decided to put the video on youtube is because of Participatory Culture. Regarding to Jenkins article confronting the Challenges of Participatory Culture (2006) it explains what participatory culture is. He defines participatory culture as a strong support for creating and sharing one's creations with others and where members believe that their contributions matter. Therefore we thought that YouTube will be a great website to post out video on, since this may relate to some people who might feel some connection with each other and may see the responses and comments people post on the video. This will also give us feedback on what people though our campaign.
In relation to my campaign video, the internet is an extension of public sphere and is a place where anyonecan post campaign videos in which individuals and groups can get together to discuss their matters and the share similar mutual interests. The media can also circulate currents affairs and broaden it to citizens and if they are not happy with what is happening in their society, they can make a change with their campaign. For example in a recent issue, students were campaigning in central London about the risen tuition fees and the cuts for Education Maintenance Allowance (EMA).
The group I worked in decided that our project was going to be about a campaign to promote safe sex. We felt that females do not feel comfortable having condoms with them when they go out.
The strategy of the video was to show that females can carry condoms as well as males to protect them from unwanted pregnancy. Condoms are the most reliable protection since it will protect people against Sexually Transmitted Diseases such as HIV/Aids, Chlamydia, gonorrhea and other sexually transmitted infections.
Teenage pregnancy is an issue in Britain that has continuously been increasingly since the last decade and I think the government should get more involved in this situation and have more adverts on television. I hardly see any on advertisement breaks like I used to when I was young. Therefore the internet will be a great way of promoting safe sex campaigns since it will viewed by a lot of teenagers in Britain. Even better if sex campaigns got promoted via social network websites. The way the users consume their media is changing and the government and should adapt to these changes to encourage practicing safe sex is doing the right thing. A short video to raise caution of the after results without protecting themselves after sex will assist in their decisions.
Our video should make teenagers be cautioned of the rise in unwanted pregnancies and demonstrate what could happen if they do not use protection and also include the possibilities of the outcomes. We feel that this video may encourage teenagers to think about the consequences of their actions and ways in preventing such situations. As a young adult, i could have a responsibility or have an impact to put off these statistics and to not only to benefit our future selves but the future of the younger generation. The reason why we had decided to put the video on youtube is because of Participatory Culture. Regarding to Jenkins article confronting the Challenges of Participatory Culture (2006) it explains what participatory culture is. He defines participatory culture as a strong support for creating and sharing one's creations with others and where members believe that their contributions matter. Therefore we thought that YouTube will be a great website to post out video on, since this may relate to some people who might feel some connection with each other and may see the responses and comments people post on the video. This will also give us feedback on what people though our campaign.
McNair (1995) claims that “The public sphere, as can be seen, comprises on essence the communicative institutions of a society, through which facts and opinions circulate”. An example of a public sphere could be an environment where people can join together and identify problems in their society and process it democratically. The idea of public sphere is free speech and to speak your mind, whether you agree with an issue or not.
In relation to my campaign video, the internet is an extension of public sphere and is a place where anyonecan post campaign videos in which individuals and groups can get together to discuss their matters and the share similar mutual interests. The media can also circulate currents affairs and broaden it to citizens and if they are not happy with what is happening in their society, they can make a change with their campaign. For example in a recent issue, students were campaigning in central London about the risen tuition fees and the cuts for Education Maintenance Allowance (EMA).
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